Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the U.S. gives official thanks, […]
examples
5 Examples of Fabulous Email Footers
7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]
How to Tell a Compelling Brand Story About Your Business [Guide + Examples]
Businesses struggle to find a way to connect with people. One way to bridge that gap is by telling your brand story. Storytelling is a powerful tool that allows you to build relationships with your target audience and employees by appealing to their emotions. You appear more human to your […]
Inspiring Content Personalization Examples For B2B
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well. In this article, we’ll look at why personalization matters, and how to get started implementing personalization across your customer journey. […]
10 Examples of Social Proof Being Used to Engage Website Visitors
You’re passing by two coffee shops and start craving a cup of joe. The odds are, you’ll enter the one that attracts a bigger crowd. Why? Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Or, […]
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
8 marketing budget templates for business with examples [2023]
How to strategically manage your promoting expend in 2023 with 8 built-in promoting spending budget templates Setting strategic and channel way, doing the job towards business objectives and KPIs and monitoring results is great, but if you happen to be not monitoring your ROI per channel it’s tough to realize […]
12 Impactful Linkedin Headline Examples From Actual People
“Do not be overly self-promotional,” stated Kyra Mancine, social media specialist atOldcastle. As with any profitable marketing marketing campaign, you should know who your viewers is and what they need to see on LinkedIn. It’s important to publish and share content that benefits your followers, not just content that promotes […]