Every business needs a website. Today, it’s become as important – if not more so – than having a brick-and-mortar office or store. It’s central to your marketing efforts, the most effective way to reach new customers, and the key to driving revenue and customer satisfaction. Since it’s so central […]
Day: December 16, 2022
How to know if your Marketing Strategy is targeting the right audience?
An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position. Saving time and money by zeroing down on the correct demographic is a […]