It’s no secret that industrial buyers do plenty of independent research while considering a product or service. In fact, they spend about 27% of their time online compared to 18% offline1. Further, 62% of buyers identify internet searches as a primary research tool.2 The statistics speak to B2B buyers’ preferences […]
Day: May 15, 2024
Video As A Digital Marketing Rocket Boost
Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts. Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.