Why You Should Refresh Old Content Better Rankings and Organic Traffic As you keep adding new content to your blog, the old content moves down the archive. This means less link equity flowing to those pages, which consequently results in declining rankings. Refreshing content (and especially republishing it to a […]
Business Manager
Breaking The Paycheck-to-Paycheck Cycle By Using Personal Scoreboards
Scoreboards, proper goal tracking, and budgeting are all natural components we expect to see utilized in any business. Afterall, how could we determine the success of a business without benchmarks and goal tracking? So if we determine the success of a business through financial scoreboards and goal tracking, then why […]
Effective Ways To Differentiate And Scale Your Business
Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM […]
Optimal Results With A Limited Social Media Budget
By Carly Bauer, Marketing Consultant at Heinz Marketing We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023. […]
Getting Ready for iOS and Safari push notifications
What do Safari Push Notifications mean for marketers? We know that macOS has already been supporting Safari push notifications for a while. With the introduction of push notifications on iOS/iPadOS, you can now reach out to a market share of 28% of mobile users worldwide. Leverage push notifications combined with […]
Kim Kardashian Slammed For Hanging With Tristan For Friendsgiving
Only Tristan Thompson, it appears, plays with the Kim Kardashian and keeps getting away with that as well. Kim Kardashian received criticism for spending time this week during Thanksgiving gathering with sister Khloé Kardashian’s unfaithful beau. – Advertisement – The 42-year-old creator of Skims shared on Insta where both she and Tristan, 31, ended […]
Creating Meaningful Connections on LinkedIn
LinkedIn is the professionals’ place. But you don’t necessarily have to be in a full suit and tie to be playing along. Although my latest blazer with shoulder pads is pretty sweet and I give it five stars. Whether you’re in the C-Suite at a Fortune 500 company, a marketing […]
How a Hotel Sales Manager Does a Proper Site Inspection
One of the goals of a Hotel Sales Manager is to get clients to come for Site Inspections and tour the hotel with you. Once you get the commitment, get ready to do some work. When I get a commitment to come for a tour – with a date and […]
Congress may make it easier to set money aside for emergency expenses
Thomas Barwick | Digitalvision | Getty Images Many families struggle to come up with the cash when faced with an unexpected $400 expense. That lack of emergency savings may force them to borrow money at high interest rates to pay for the surprise expense, putting their financial security at risk. […]
What is a Smerfe Sales Manager?
What is the definition of a SMERFE sales manager? Well to understand what a SMERFE sales manager is we must first know what the letters stand for. S = Social M = Military E = Education R = Religious F = Fraternal E = Entertainment Some basic examples of SMERFE […]