Nature Of Sales Manager’s Position

Sales Manager; Reporting to the vice president of Marketing. Job Objective The primary objective is to get maximum volume of sales through effective development and execution of sales programs and sales policies for the products sold by the division. Responsibilities and Duties. The sales manager is concerned with following job […]

13 Ways to Get More Customers for Your Salon

Salon owners looking for new clients don’t just want to increase their revenue — new customers also present the opportunity to sharpen technical skills, improve client experience, and expand your network even further with reviews and referrals. So how do you grow your clientele, and fast? You might have heard […]

when process eats away at culture

Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. […]

Marketing to the Over 70 Cohort

Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]

Online Franchise Business

Large companies have discovered the benefits of outsourcing or franchising in lowered operating costs. The company (franchisor) gets to increase its market by authorizing more people (franchisees) to sell his products. The biggest benefit to the franchisee is that you get to trade in products that are already recognized in […]