For novice marketers, improving email deliverability refers to optimizing email subject lines, providing preference centers or email frequency options, and refining the opt-in process. While these efforts may seem like they’re getting your emails somewhere, these are just surface-level solutions. If you really want to improve your email deliverability, you […]
Juro’s $23M deck • TechCrunch
Back in January, Natasha covered Juro’s Series B round, which added $23 million to its coffers. Juro aims to put an end to contract negotiation madness, moving the workflows out of Microsoft Word and a handful of other sub-par tools to an all-in-one, web-based platform for contract negotiation-to-signature workflow. It […]
Why Is Enterprise Email Security Important?
In this era of technology, where email has become an aspect of conducting business, ensuring the security of enterprise emails is more important than ever. The rise of cyberattacks, data breaches, and phishing attempts poses risks to organizations regardless of size. These threats can potentially cause losses, damage reputations, and […]
Hidden Advantages of Outsourcing Services for the Car Loan Industry
Let us face the reality that today, we live in a ‘do-it-yourself’ way of life. As they should, people want to show off their auto repairs, home improvement projects, and many other tasks that majority of us would more often not seek professionals to perform the task, as they just […]
Business News – From Newspaper to Internet
News media has evolved a great deal, from newspaper to television, and from television to Internet. Online media has played a large role in taking the news to much wider audience. Business media caters to a section of the society that is interested in this kind of news. News, as […]
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
Email marketing ideas for this 2022 Black Friday
Are you looking for ways to get a head start on your email marketing for Black Friday 2022? If so, you’re in luck! In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Stay […]
Avoiding Mistakes About Adam Smith’s Wealth of Nations
I teach my business ethics students that in order to understand ethical issues in the world of commerce, you need to understand a little bit about markets, about modern corporations, and about the role of management. And for practical purposes, understanding the role of markets begins with the work of […]
5 Simple Tips to Re-engage With Inactive Users
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with […]
Client Onboarding Checklist for Agencies
Going through the entire sales cycle with a client can be draining. From intricately preparing your pitch to negotiating the final contract, there’s a lot involved in closing the deal, which makes it understandable that you might want to sit back and relax as soon as you’ve got that last […]