There are a few sources of power that are “free” here on Earth, namely wind, solar, hydro, and geothermal. Humans have been tapping hydro and wind for millennia, and we’re getting pretty good at harnessing the power of the sun. But with geothermal, we’re still not expertly exploiting the heat […]
What your Paid Media strategy needs for 2023: the key takeaways from our November Breakfast Briefing
Missed our November Breakfast Briefing? Here, our Head of Paid Media, Jack, shares his top insights from his Breakfast Briefing talk: “CPA & ROAS are dead; long live lifetime value”. At a time when budgets are tightening up, Jack will explain how you can take your activity above optimising for […]
How to Launch a Jewelry Line Is a Dying Art
Design concepts increasingly come “from the path up,” says Helene Fortunoff, rather than just from elite society. From a home-based design and manufacturing workspace, independent designers can produce and market fine and costume jewellery that could reach a world market. Beautiful jewellery design might require some knowledge of working together […]
Marketing In A Recession: How To Weather The Storm
By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending damage. For most, that manifests as a choice between either reducing costs, or increasing efficiencies. And this is where most small […]
Chatbots For Online Business: Everything You Need To Know
Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use […]
The 40+ Best Email Subject Lines for Sales
July 29, 2022·7 min read We’ve rounded up the foundational best practices for crafting the best email subject lines for sales, including writing tips and examples you can steal for yourself. Half the people you email decide whether to open your email based on its subject line alone. If you […]
Cash App For Business (2022): The Essential Guide
What Is Cash App for Business? A Cash App business account is a convenient way to send and receive money. It can meet or supplement your payment processing needs. The Cash App business account allows you to: Accept payments for goods or services. Receive Bitcoin payments. Use unique payment links […]
What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business […]
Gift Basket Business Earnings and Profits – Can You Make a ‘Six Figure’ Salary?
The profit potential of the gift basket business is kind of blurry to some before they get started and they could be forgiven for wondering if a full-time income is possible. In this article we look at the profit potential of the gift basket business, how much earning and profit […]
How Technology Is Creating A New Force Of Youth Entrepreneurs In KenyaKuza Blog
Unemployment has been one of the main problems of Kenyan youth for many years. Add this to the dire effects of COVID-19 to the country’s economy worsening the situation for job seekers as many companies have been downsizing their workforce to stay afloat. However, there seem to be a crop […]