First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
marketing
Email marketing ideas for this 2022 Black Friday
Are you looking for ways to get a head start on your email marketing for Black Friday 2022? If so, you’re in luck! In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Stay […]
9 Types of Digital Marketing
Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.
It’s a bad idea to Abandon Marketing Efforts During a Recession
Most economists are now stating there is a 100% chance of the USA entering a recession within the next year. With time to prepare for a worsening economy. Reevaluating your business expenses makes sense. You might be wondering where can you make cuts or trim the budget. When our lives […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from […]
How (and Why) Include Your Whole Company in Digital Marketing
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending […]
Top 8 Email Marketing Metrics You Should Be Tracking
Email marketing is one of the most effective ways to reach out to your customers and generate more revenue for your business. Did you know? In 2022 over 4 billion are actively using email. In order to make sure that your email marketing campaigns are successful, you need to track […]
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading them? If we do, is there a day to send an email that’s better than others?” B2C marketers have it “easy” – emails have a […]
Aligning Sales and Marketing Through Sales Enablement
For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the […]