Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal. In this […]
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Does Influencer Marketing Really Pay Off?
In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever […]
Google Ads Shift, Explained | Marketing
As of 2022, Chrome will no longer allow third-party cookies that collect data on what you are doing on the web, and Google will not be selling targeted Google ads based on your online activity. Don’t freak out. This is a huge change for digital advertising and a big step […]
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
The Ultimate List of Email Marketing Stats for 2022
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on […]
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
Get Your Print Marketing Strategy 2023-Ready With These Top Tips
Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]
How to know if your Marketing Strategy is targeting the right audience?
An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position. Saving time and money by zeroing down on the correct demographic is a […]