Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
Business Facebook
Redefining Essentials: How our Hearts are Dictating Spending Post-COVID
If people can’t afford groceries, why are restaurant visits back to pre-pandemic levels? The simple answer to this question is that essentials have been redefined. After two years of restricted living, pent-up emotions can override logic and re-position some seemingly non-essential purchases as ‘worth it’. In times of inflation, interest […]
Understanding Entrepreneurialism and Its Relevance to Nigerian Society
Entrepreneurialism is an important factor in the development of any nation. Entrepreneurs are responsible for taking calculated risks that open up doors to progressively higher levels of economic growth. If it weren’t for them, the world would never have knows such marvels as the wheel, electricity or the Internet, to […]
Privacy Protection: Why Ad Tracking Must End
Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned with looking for ways of extracting information from them. The advent of digital advertising, a decade or so ago, provided marketers with an exciting opportunity. Being able to deliver […]
Morgan Stanley slashes its U.S. housing market outlook—where it sees the home price correction going in 2023
On a national basis, home prices fell 1.3% between June and August. That marked the first decline measured by the lagged Case-Shiller National Home Price Index since 2012. It’s more than just a small dip, it’s a trajectory shift. At least that’s according to the latest forecast produced by the […]
What Is UX and How You Can Use It to Improve Your Website conversions
Home >> Landing Pages >> What Is UX and How You Can Use It to Improve Your Website conversions You may have heard of the term “UX” before, but you may not be sure what it means. UX stands for “user experience,” a field of study focusing on how people […]
Put Everyday Support on Autopilot
Most aspects of our life can be automated today, and customer service is no exception.
Has the FTX mess iced venture interest in crypto? • TechCrunch
It hasn’t been a kind year for blockchain-based startup activity. In addition to an asset-price correction during a general venture capital slowdown, web3-focused tech upstarts have also had to deal with a series of intra-industry crises that have, at times, dominated technology headlines. The Terra/Luna mess comes to mind. As […]
What the TopRank Marketing Team is Most Thankful For
As the U.S. celebrates Thanksgiving Day this week, we can all look back at another unique year of opportunities, challenges, and changes in the B2B marketing landscape. Despite the challenges we’ve all faced, we’ve grown, adapted, and overcome, and now is an ideal time to look back on those parts […]
S&P 500 ends holiday-shortened week 1.5% higher amid a lull in trading
The S&P 500 (SP500) on Friday ended 1.53% higher for the holiday-shortened week amid muted trading, with the benchmark index gaining in two out of five sessions. U.S. markets were closed on Thursday on account of Thanksgiving and shut earlier at 1 p.m. ET. on Black Friday. While the week […]