Attracting paying customers is what separates entrepreneurs from entrepreneurs. Ask any entrepreneur and she will tell you that getting customers is one of the hardest parts of business. The inability to attract customers cost-effectively is one of the common reasons businesses fail. Do you know your customers’ needs? Many entrepreneurs […]
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How to Start a Commercial Cleaning Business on the Side: $100k in 9 Months
This week’s guest booked $100k worth of commercial cleaning business in her first 9 months. Haley Gallagher and her husband are serial side hustlers and were specifically looking for a side hustle they could do after hours. Seeing an opportunity at a bar he was working security for, Haley’s husband […]
6+ Cybersecurity Tips To Protect Your Customers During Holiday Shopping
As the pervasive shadow of Covid-19 recedes and slowly becomes a memory, many of the technologies and protocols we developed during that time remain. Global eCommerce retail sales have always experienced an annual incline. However, these figures have been boosted as more consumers have adopted online shopping and abandoned traditional […]
Marketing 101: What is influencer marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email […]
Study: Which Link Metric Correlates Closest to Organic Visibility?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier […]
There’s No Such Thing As Work-Life Balance (Or, Another Reason Business is Not About Money)
Two themes come up frequently in my conversations with and reading about other entrepreneurs-work/life balance, and ‘the bottom line.’ The first doesn’t exist, and the second is not why you’re in business. If you’re in business for the right reasons, you love what you do; it’s what gets you out […]
How to choose an effective brand name
What’s your brand story? Do you know where the name Starbucks came from? Or Spotify? How about Geico? The founders of the coffee brand knew that they wanted a name that suggested adventure and discovery. And one line of thought was that they should connect the company to its geographic […]
Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail
Source: Perú Retail La experiencia de compra que hoy en día les ofrece a los consumidores ya no es netamente física o digital, pues estos dos formatos ahora van de la mano. El contexto actual pandémico en el que se vive ha generado un cambio en el desenvolvimiento de los […]
Why marketers will continue to use a pitch to select agencies
This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. The […]
4 tips for a successful CDP implementation
If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect this information to other data sources in your tech stack. While this is true, there is a caveat to […]