With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 (I’m betting the majority gripe, but pay it). In the words […]
Business Salary
64 Cliche-Free Holiday Copywriting Ideas & Examples
A phrase or opinion that is overused and betrays a lack of original thought. This is the definition of cliche. Don’t worry, I have too and they’re not altogether bad. It’s neither possible nor necessary for every word you write to be original. Plus, the human brain is drawn to […]
Does Your Board Need an Executive Chair?
On February 2, 2021, Jeff Bezos announced that he would “transition to Executive Chair of the Amazon Board and Andy Jassy will become CEO.” While this change marked a major corporate governance shift for Amazon, executive board chairs have become increasingly common. According to Spencer Stuart, 15% of board chairs […]
Local SMEs triumph at the 2022 Western Australian Export Awards
The 2022 Western Australian Exporter of the Year is Myaree-based company AVI, which exports specialised communications solutions for some of the biggest sectors in the world. The WA Export Awards is an annual programme that honours Western Australian businesses that have achieved consistent export growth. Awards were given to the […]
Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
Why You Need Strategy » Succeed As Your Own Boss
We’re quickly approaching the end of 2022, so now is a great time to start thinking about your small business strategy for the new year. To support you, I’ll be sharing a three-part series to help you develop a solid small business strategy so you can grow your business in […]
Important Factors That Determine Administrative Assistant Salary
Administrative Assistant Salary varies due to various factors. While the location matters, your skills and qualifications, are also essential criteria for determining your salary. People who lack college credentials to join a service of choice can now climb the corporate ladder with the jobs of administrative assistant. If you hold […]
One in five young Aussies in tech fear losing their jobs
The tech industry continues to see a massacre. Hundreds of thousands of workers have lost their jobs as a result of big tech layoffs, and financing is drying up. In its recent financial report for the fourth quarter of fiscal 2022, HP revealed the layoffs. It joins a growing number […]